Released September 2006.
Ir77 was started by professional snowboarder Lukas Huffman as an effort to tell a story about the raw passion in snowboarding. A story that includes powder landings, high fives, and laughter, but also includes frigid mornings, broken bones, and frustration. We all love snowboarding for the rush and the feeling we get, but it is in the challenging and heartbreaking moments that the real love of snowboarding exists. Ir77 explores and celebrates the entire experience. Both the Ir77 book and movie are a result of a global network of photographers, cinematographers, artists, and riders. They have all been asked to submit work, comments, and ideas about five specific themes in snowboarding. The five themes are Anticipation, Dedication, Stories, Pain, and Exhilaration. This process is an effort to create a group project that represents many perspectives from snowboarders all over the world.
Riders: Lukas Huffman, Andrew Crawford, Shin Campos, Shandy Campos, Tyler Lepore, Dave Short, Jon Cartwright, Rube Goldberg, Austin Smith, and Jonas Carlson.